In recent years, Chinese beauty industry is in a rapid growth period of market development. Only in the last 5 years, the number of new stores has accounted for 78% of the total. As a beauty industry new star nail art, it is growing at a rate of 20% per year. By 2016, the number of national nail art shops is up to 35 million. By the end of the year 2017, the market size of the armor industry has broken 120 billion. This rapid development shows that the industry belongs to the sunrise industry, the extension of nail industry is rich, and the elasticity of supply and demand is larger.
Nail art industry is a new service industry with low investment, low entry threshold and absolute proportion of private capital. So for the entrepreneurs who want to enter the nail industry, what is the future of the nail industry? The O2O online platform, such as beauty plus, Xiu Mei, Dudu nail art and so on, is a symbol of the amazing demand of the market, and there is a tendency to meet the demand of the nail artists. The American nail art industry is a strong relationship service industry, with high individual price and high frequency of consumption, and high requirements for the individual skill level of the nail artists. Although the barriers to industry access are low, only skilled nail artists can truly stand in the industry.
Therefore, the fashion personage who is determined to develop in the nail art industry, whether it is to start a business or rely on O2O and other platforms to do a free independent nail division, to learn a perfect skill is the base.